When a local business decides to expand nationwide, their brand needs to grow with them. When Zaragon took its business to the entire Midwest and select East Coast territories; we made sure their audience was ready for it. Our idea was to design a brand that is consistent throughout all Zaragon locations, but with the flexibility to adapt to local preferences.
- Instead of trying to execute on all real estate products at once, we primarily focused on their signature service, Zaragon Place.
- Once we perfected the digital assets for Zaragon Place, we modeled the rest of our work after those findings, strategies and creatives. This generated 60% in savings for development, time and cost for Zaragon Real Estate.
- Website Designs & Development (WordPress)
- Search Engine Optimization